Flexible Financing Programs for Home Improvement Projects Across Canada

Simply Group Financial offers flexible financing for a wide range of home improvement projects.


Offering New and Affordable Home Improvement Financing Programs for Your Customers

Increase your sales with flexible financing plans with up to $50,000 for a single major home improvement projects. The program offers:

  • Easy-to-complete customer applications
  • 24/7 instant, automated approvals
  • Quick funding turnaround after job completion
  • Fully open loans where the balance can be paid off at any time
  • Full staff training and support

Our Home Improvement Program Is Perfect For:

  • Furnaces
  • Air Conditioners
  • Windows & Doors
  • Water Heaters
  • Flooring
  • Decks & Patios
  • Garages
  • Renovations
  • Siding
  • Kitchens
  • Roofing
  • Hot Tubs & Pools
  • Water Filtration
  • Smart Home

Grow Your Business With Expert Help and a Personal Touch

You already offer great work; now, you can help your customers with affordable financing options through Simply Group Financial. Our team will work with you to understand your customer’s needs and help them choose the right solution.

Are you ready to offer Simply Group Financial to your customers?

Helping Support Your Customers With Our Flexible Bulk Food Loan Programs

Simply Group Financial Bulk Food Loan program helps your customers stay stocked with bulk non-perishable food in remote and urban areas. Don’t let their food run out. Help your customers stock up with the help of Simply Group Financial today.

  • Loans up to $5,500 with flexible financing options
  • Easy-to-complete customer applications
  • 24/7 instant, automated approvals
  • Quick funding turnaround upon delivery
  • Fully open loans where the customer can pay off the balance at any time

Are You an Existing Customer?

Home Trust Retail Lending Portfolio has been sold to Simply Group Financial Corp. If you had a loan with Home Trust Company, the transition to Simply Group Financial will be seamless for you and no action is required on your part. Everything remains business as usual, and your loan agreement remains unchanged and uninterrupted.

Simply Group Financial is a leading Canadian consumer finance company specializing in rental programs for high-efficiency home energy equipment, serving more than 100,000 clients across Canada.

Simply Group Financial Portal

In addition to providing you with personalized service, Simply Group Financial gives you the option of going online to submit applications for an even faster experience!


Welcome to Simply Group Financial!

We recently acquired the Home Improvement and Bulk Food portfolios from Home Trust Company and are very excited to support Canadians with flexible financing options for their home improvement projects.

Our site is still under construction, but in the meantime, you can continue using the Home Trust website. If you had a loan with Home Trust Company, your loan agreement remains unchanged and uninterrupted. You’ll continue to get the same high-quality of service you have come to expect.


Simply Group Financial Is Part of Simply Group

Simply Group is one of Canada’s fastest-growing home energy solutions and consumer lending companies. We provide consumers and businesses with home comfort, lighting, new construction, and lending solutions across Canada. Here’s an overview of our history.

Key Metrics

500,000 Customers Across Canada
450+ Employees Strong
$3B In Home Improvement Financing


Simply Green Home Services Inc (“SGHS”) was founded with the vision to change the way Canadians thought about home comfort.


Launched in 2014, SimplyLED offers tailored LED lighting retrofit solutions in the commercial, industrial and multi-unit residential building space.

SGHS launched Simply Cares Charitable Foundation as a way of giving back to and supporting our communities.


Launched in 2015, Crown Crest Capital provides clients with creative and innovative financial solutions.

Launched Simply Metering Solutions Inc (“SMS”) to offer utility sub-metering services to multi-unit residential buildings in Ontario.


Acquired Sandpiper Energy Solutions from Oakville Hydro (“OEC”) with 24,000 clients.

Awarded Top 25 Great Places to Work.

Dwight Duncan and Geoffrey Belsher added to the Board of Directors.



Acquired Green Planet Home Services (“GP”) with 1,700 accounts, Ontario Consumers Home Services (“OCHS”) and Simply Comfort Home Services (“SCHS”) with ~53,000 accounts.


Awarded Top 15 Great Places to Work.


Awarded Top 4 Great Places to Work.


Launched Simply Green Retail Services with Home Depot.

Named Best Business of the Year (+100 employees) by the CanadianSME National Business Awards.

We’re proud to have been ranked as Great Place To Work, 5 years in a row.


Simply Group Named Small Business of the Year by CanadianSME

Simply Group is proud to announce that we have been named a Ricoh Small Business of The Year (50+ Employees) at the CanadianSME National Business Awards 2020. The award celebrates Simply Group’s success and positive contribution to Canada’s economy. The ceremony was held virtually on Friday, April 30, 2021.

Simply Green Named One of the 50 Best Workplaces™ in Canada!

We are proud to share that Simply Green Home Services has been named one of the Best Workplaces in Canada by Great Place to Work® for the sixth year in a row. This year, we were ranked 21st in the “100-999 employees” category, up from 37th in 2020.

Simply Green Home Services Inc. Recognized as a 2021 Best Workplace™ for Women

We are extremely proud to share that Simply has been featured on the 2021 list of Best Workplaces™ for Women. We received this honour following a thorough and independent analysis conducted by Great Place to Work®, the global authority on high-trust, high-performance workplace cultures.

Simply Group Raises Over $20,000 for Mental Health Initiatives

With support and contributions from our leadership, employees, and partners, Simply Group was able to raise $22,000 in just 19 days for Jack.org. All of the money was put toward helping 40,000 young people across Canada access vital mental health education and resources.

Simply Green Has Been Named Best Business of the Year (+100 Employees)

This honour was announced at an event hosted by CanadianSME Business Magazine in partnership with Cisco, Lenovo, and RBC, and is in recognition of Simply Green’s rapid ascent to the ranks of Canada’s most successful and leading companies.

Simply Green Recognized as One of the Best Workplaces In Canada

“Our employees have always been our biggest asset, so providing them with a positive, inclusive, fun and rewarding work environment is a priority for us. Each year, we strive to build a company culture that empowers and inspires performance. Our goal is to deliver the best possible employee experience, and, to make that happen, we are continuously looking for ways to raise the bar,” said Lawrence Krimker, CEO of Simply Group.

Simply Group Completes $71 Million Acquisition of Home Capital Group’s Point-of-Sale Retail Lending Portfolio

The sale is aligned with Home Capital’s strategy to exit non-core activities, while Simply Group looks to further fuel its growth in the consumer finance business by diversifying its product and consumer lending offerings beyond home energy solutions to home improvement generally.

VersaBank Adds Simply Group Financial as Point-of-Sale Partner With Initial Financing of $72 Million

“Simply Group and VersaBank are complementary businesses that will both benefit greatly from this strategic partnership,” said Lawrence Krimker, Founder and CEO of Simply Group. “Combining VersaBank’s expertise and leadership in Point-of-Sale financing with Simply Group’s rapidly expanding home energy and home improvement consumer lending businesses is a win-win for both organizations and for consumers.”